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Subject: FTC Declares Lifelock a Scam Company
From: "Carolina Protection" <Mikek@CarolinaProtection.com>
Reply-To: "Carolina Protection" <Mikek@CarolinaProtection.com>
To: "Scott" <scottchapin@ca.rr.com>
Date: Mon, 28 Feb 2011 09:02:05 -0500
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_The FTC  accused LifeLock of operating a scam._
   Is this email not displaying correctly?
   [1]View it in your browser.
   _GoSmallBiz.com
   ____Small Business, Group Benefits Specialist  __336-833-4018 or
   910-265-1__360 _
        _GoSmallBiz.c__om_ _PrePaidlegal.com/hub/mikek_[2]
     _________________________________________________________________
     Links:
       1. http://us2.campaign-archive1.com/?u=3D31e4817808fce077ccdcb7549&=
id=3D148683918f&e=3D34e52e451e
       2. http://CarolinaProtection.us2.list-manage1.com/track/click?u=3D3=
1e4817808fce077ccdcb7549&id=3D8449bff64f&e=3D34e52e451e

What a response I had from my previous Newsletter.  This is the article I
referred to in my recent newsletter about Child ID Theft.  Do you have
LifeLock?
LifeLock CEO=E2=80=99s Identity Stolen 13 Times

   Apparently, when you publish your Social Security number prominently on=
 your
   website and billboards, people take it as an invitation to steal your
   identity.
   LifeLock CEO Todd Davis, whose number is displayed in the company=E2=80=
=99s
   ubiquitous advertisements, has by now learned that lesson. He=E2=80=99s=
 been a
   [3]victim of identity theft at least 13 times, according to the _Phoen=
ix New
   Times_.
   That=E2=80=99s 12 more times than has previously been known.
   In June 2007, Threat Level reported that Davis had been the victim of
   identity theft after someone [4]used his identity to obtain a $500 loa=
n from
   a check-cashing company. Davis discovered the crime only after the comp=
any
   called his wife=E2=80=99s cell phone to recover the unpaid debt.
   About four months after that story published, Davis=E2=80=99 identity w=
as stolen
   again by someone in Albany, Georgia, who opened an AT&T/Cingular wirele=
ss
   [5]account using his Social Security number (.pdf), according to a pol=
ice
   report obtained by the _New Times_. The perpetrator racked up $2,390 in
   charges on the account, which remained unpaid. Davis, whose real name
   according to police reports is Richard Todd Davis, only learned a year=
 later
   that his identity had been stolen again after AT&T handed off the debt=
 to a
   collection agency and a note appeared on his credit report.  Then last=
 year,
   Davis discovered seven more fraudulent accounts on his credit report th=
at
   were opened with his personal information and have outstanding debt,
   according to the police report.  Someone opened a Verizon account in Ne=
w
   York, leaving an unpaid bill of at least $186. An account at Centerpoin=
t
   Energy, a Texas utility, was delinquent $122. Credit One Bank was owed=
 $573,
   and Swiss Colony, a gift-basket company, was seeking $312.  In addition=
 to
   these amounts, Davis=E2=80=99s credit report showed five collection age=
ncies were
   seeking other sums from accounts opened in his name: Bay Area Credit wa=
s
   pursuing $265; Associated Credit Services was seeking two debts in the
   amount of $207 and $213; Enhanced Recovery Corporation was chasing $250=
 and
   $381.
   A spokeswoman for the Albany police, who investigated the AT&T/Cingular
   account but never made any arrest, told the _New Times_ that Davis=E2=
=80=99
   publication of his Social Security number created more victims than jus=
t
   himself.  =E2=80=9CIt=E2=80=99s unfortunate he chose to conduct busines=
s in that way,=E2=80=9D
   spokeswoman Phyllis Banks said. =E2=80=9CIt=E2=80=99s not fair to [AT&=
T] because they=E2=80=99re
   losing a pretty substantial amount of money.=E2=80=9D
   LifeLock refused to discuss the issue with the _New Times_. The company=
 did
   not respond to a request for comment from Threat Level.
   The company was [6]fined $12 million in March by the Federal Trade
   Commission for deceptive advertising.
   Lifelock promised in ads that its $10 monthly service would protect
   consumers from identity theft. The company also offered a $1 million
   guarantee to compensate customers for losses incurred if they became a
   victim after signing up for the service. _The FTC called the claims bog=
us
   and accused LifeLock of operating a scam._
   =E2=80=9CIn truth, the protection they provided left such a large hole=
 =E2=80=A6 that you
   could drive that truck through it,=E2=80=9D said FTC Chairman Jon Leibo=
witz,
   referring to a LifeLock TV ad showing a truck painted with Davis=E2=80=
=99s Social
   Security number driving around city streets.
   Davis=E2=80=99 history as an identity-theft victim would seem to call i=
nto question
   the company=E2=80=99s ability to protect consumers from a similar fate.
   _ID Theft Protection by Kroll Inc.
   The Worlds formost forsencis investigation company
   When Governments and Corporations Have problemsthey call Kroll.
   Serving over 60 Governments around the World_
    [7]follow on Twitter | [8]friend on Facebook | [9]forward to a frie=
nd
   _Copyright =C2=A9 *|2011|* *|Carolina Protection|*, All rights reserved=
=2E_
 You are receiving this email for one of several reasons.  You handed my y=
our card in person for my information, and you have mine.  You signed up o=
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onger wish to receive my information just click the unsubscribe link below=
 and POOF your gone
   _Our mailing address is:_
   Carolina Protection
Box 531
Hampstead, NC 28443

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<span style=3D"font-size: 14px;"><strong>The FTC&nbsp; accused LifeLock of=
 operating a scam.&nbsp; Fined 12 Million.</strong></span><br>
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ard Header Image \\ -->
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enter;">
=09<span style=3D"font-size: 24px;"><a href=3D"http://CarolinaProtection.u=
s2.list-manage2.com/track/click?u=3D31e4817808fce077ccdcb7549&id=3D52a7a1c=
2a1&e=3D34e52e451e" style=3D"color: #336699;text-decoration: underline;fo=
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ight: 100%;outline: none;text-decoration: none;"></a><em><span style=3D"co=
lor: rgb(51, 153, 102);"><strong>GoSmallBiz.com</strong></span><br>
=09</em></span></div>
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=09<div style=3D"text-align: center;">
=09=09<span style=3D"font-size: 32px;"><em><span style=3D"color: rgb(0, 12=
8, 0);"><img alt=3D"" border=3D"0" hspace=3D"52" src=3D"http://gallery.mai=
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xt-decoration: none;"></span></em></span></div>
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<span style=3D"color: rgb(0, 100, 0);"><em><span style=3D"font-family: tim=
es new roman,times,serif;"><strong><span style=3D"background-color: rgb(25=
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fits Specialist&nbsp; </span></span></strong></span></em></span><span styl=
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<span style=3D"font-size: 14px;">om</span></span></strong></span></em></sp=
an> <span style=3D"font-size: 14px;"><span style=3D"color: rgb(0, 100, 0);=
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pan style=3D"background-color: rgb(255, 255, 255);">PrePaidlegal.com/hub/m=
ikek</span></strong></span></em></span></span><a href=3D"http://CarolinaPr=
otection.us2.list-manage.com/track/click?u=3D31e4817808fce077ccdcb7549&id=
=3D610b3bb615&e=3D34e52e451e" style=3D"color: #336699;text-decoration: un=
derline;font-weight: normal;"><span style=3D"font-size: 14px;"><span style=
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ellspacing=3D"0" width=3D"600" id=3D"templateBody">
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dyContent" style=3D"background-color: #ffffff;">

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>
                                                            <div style=3D"=
color: #505050;font-family: Arial;font-size: 14px;line-height: 150%;text-a=
lign: left;"><h1 style=3D"color: #202020;display: block;font-family: Arial=
;font-size: 34px;font-weight: bold;line-height: 100%;margin-top: 0;margin-=
right: 0;margin-bottom: 10px;margin-left: 0;text-align: left;">
=09<span style=3D"font-size: 11px;"><span class=3D"mc-toc-title"><span sty=
le=3D"font-family: times new roman,times,serif;">What a response I had fro=
m my previous Newsletter.&nbsp; This is the article I referred to about Ch=
ild ID Theft. &quot;No company can prevent ID Theft.&quot;&nbsp; Do you ha=
ve LifeLock?&nbsp; In March 2010 they were fined 12 million by the FTC.&nb=
sp; In November Lifelock Makes History, Breaks all Records.&nbsp; One of t=
he largest and most historic settlements on record amounts to a slap on th=
e hand equivalent to 1 month payment for LifeLock Victims.&nbsp; (Dec News=
letter)</span></span></span></h1>
<hr>
<h1 style=3D"color: #202020;display: block;font-family: Arial;font-size: 3=
4px;font-weight: bold;line-height: 100%;margin-top: 0;margin-right: 0;marg=
in-bottom: 10px;margin-left: 0;text-align: left;">
=09LifeLock CEO&rsquo;s Identity Stolen 13 Times</h1>
<img align=3D"left" alt=3D"" border=3D"0" src=3D"http://gallery.mailchimp.=
com/31e4817808fce077ccdcb7549/images/Todd_Davis.jpg" style=3D"width: 268px=
;height: 174px;line-height: 100%;outline: none;text-decoration: none;displ=
ay: inline;"><br>
Apparently, when you publish your Social Security number prominently on yo=
ur website and billboards, people take it as an invitation to steal your i=
dentity.<br>
LifeLock CEO Todd Davis, whose number is displayed in the company&rsquo;s=
 ubiquitous advertisements, has by now learned that lesson. He&rsquo;s bee=
n a <a href=3D"http://CarolinaProtection.us2.list-manage2.com/track/click?=
u=3D31e4817808fce077ccdcb7549&id=3D4c925836d9&e=3D34e52e451e" style=3D"co=
lor: #336699;font-weight: normal;text-decoration: underline;">victim of id=
entity theft at least 13 times</a>, according to the <em>Phoenix New Times=
</em>.<br>
That&rsquo;s 12 more times than has previously been known.<br>
In June 2007, Threat Level reported that Davis had been the victim of iden=
tity theft after someone <a href=3D"http://CarolinaProtection.us2.list-man=
age1.com/track/click?u=3D31e4817808fce077ccdcb7549&id=3D6ea7ddf3dd&e=3D=
34e52e451e" style=3D"color: #336699;font-weight: normal;text-decoration: und=
erline;">used his identity to obtain a $500 loan</a> from a check-cashing=
 company. Davis discovered the crime only after the company called his wif=
e&rsquo;s cell phone to recover the unpaid debt.<br>
About four months after that story published, Davis&rsquo; identity was st=
olen again by someone in Albany, Georgia, who opened an AT&amp;T/Cingular=
 wireless <a href=3D"http://CarolinaProtection.us2.list-manage1.com/track/=
click?u=3D31e4817808fce077ccdcb7549&id=3Df1fe1bf0a5&e=3D34e52e451e" style=
=3D"color: #336699;font-weight: normal;text-decoration: underline;">accoun=
t using his Social Security number</a> (.pdf), according to a police repor=
t obtained by the <em>New Times</em>. The perpetrator racked up $2,390 in=
 charges on the account, which remained unpaid. Davis, whose real name acc=
ording to police reports is Richard Todd Davis, only learned a year later=
 that his identity had been stolen again after AT&amp;T handed off the deb=
t to a collection agency and a note appeared on his credit report.&nbsp; T=
hen last year, Davis discovered seven more fraudulent accounts on his cred=
it report that were opened with his personal information and have outstand=
ing debt, according to the police report.&nbsp; Someone opened a Verizon a=
ccount in New York, leaving an unpaid bill of at least $186. An account at=
 Centerpoint Energy, a Texas utility, was delinquent $122. Credit One Bank=
 was owed $573, and Swiss Colony, a gift-basket company, was seeking $312.=
&nbsp; In addition to these amounts, Davis&rsquo;s credit report showed fi=
ve collection agencies were seeking other sums from accounts opened in his=
 name: Bay Area Credit was pursuing $265; Associated Credit Services was s=
eeking two debts in the amount of $207 and $213; Enhanced Recovery Corpora=
tion was chasing $250 and $381.<br>
A spokeswoman for the Albany police, who investigated the AT&amp;T/Cingula=
r account but never made any arrest, told the <em>New Times</em> that Davi=
s&rsquo; publication of his Social Security number created more victims th=
an just himself.&nbsp; &ldquo;It&rsquo;s unfortunate he chose to conduct b=
usiness in that way,&rdquo; spokeswoman Phyllis Banks said. &ldquo;It&rsqu=
o;s not fair to [AT&amp;T] because they&rsquo;re losing a pretty substant=
ial amount of money.&rdquo;<br>
LifeLock refused to discuss the issue with the <em>New Times</em>. The com=
pany did not respond to a request for comment from Threat Level.<br>
The company was <a href=3D"http://CarolinaProtection.us2.list-manage.com/t=
rack/click?u=3D31e4817808fce077ccdcb7549&id=3Df8de124fa6&e=3D34e52e451e"=
 style=3D"color: #336699;font-weight: normal;text-decoration: underline;">=
fined $12 million in March</a> by the Federal Trade Commission for decepti=
ve advertising.<br>
Lifelock promised in ads that its $10 monthly service would protect consum=
ers from identity theft. The company also offered a $1 million guarantee t=
o compensate customers for losses incurred if they became a victim after s=
igning up for the service. <strong>The FTC called the claims bogus and acc=
used LifeLock of operating a scam.</strong><br>
&ldquo;In truth, the protection they provided left such a large hole &hell=
ip; that you could drive that truck through it,&rdquo; said FTC Chairman J=
on Leibowitz, referring to a LifeLock TV ad showing a truck painted with D=
avis&rsquo;s Social Security number driving around city streets.<br>
Davis&rsquo; history as an identity-theft victim would seem to call into q=
uestion the company&rsquo;s ability to protect consumers from a similar fa=
te.<br>
<div style=3D"text-align: center;color: #505050;font-family: Arial;font-si=
ze: 14px;line-height: 150%;">
=09<br>
=09<strong><span style=3D"color: rgb(218, 165, 32);">The Only ID Theft Pro=
tection &amp; Restoration Service by Kroll Inc.&nbsp;<br>
=09The Worlds foremost forensics investigation company.<br>
=09When Governments and Corporations Have problems they call Kroll.<br>
=09Serving over 60 Governments around the World</span></strong></div>
<div style=3D"text-align: center;color: #505050;font-family: Arial;font-si=
ze: 14px;line-height: 150%;">
=09<a href=3D"http://CarolinaProtection.us2.list-manage.com/track/click?u=
=3D31e4817808fce077ccdcb7549&id=3D37ce090cc2&e=3D34e52e451e" style=3D"col=
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outline: none;text-decoration: none;display: inline;"></a></div>
</div>
=09=09=09=09=09=09=09=09=09=09=09=09=09=09</td>
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